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Learn more about the 'why' behind


Why are we talking about creativity?

Like physical exercise, creative stimulation engages and focuses the mind differently and promotes neuroplasticity.

3D Model
Trees and Cliff

Continued Stress Harms the Brain

Continuous stress can physically rewire your brain—and not in a positive way. For example, shrinking of activity in the prefrontal cortex and hippocampus (higher brain), and growth in the amygdala (primitive brain), leads to increased reactivity, and compromises decision-making ability and performance.

Neuroplasticity allows us to undo some of that damage. You can actually teach your brain how to be stronger, to undo some of this damage, and be more resilient to stressors. Simple steps can yield big results.

Recent studies find that engaging in creative activities reduces cortisol levels (the stress hormone) and improves mental health and resiliency.

Our brains are hardwired for novelty, and introducing even small changes or experiences, stimulates dopamine release (the “feel good” hormone).


The novelty center of the brain is closely linked to the hippocampus, which plays major roles in learning and memory; and the amygdala which is involved in regulating emotional reaction and control.


Novelty can increase the plasticity of the hippocampus, and therefore the potential for improving memory and learning… but how do you leave room for novelty and creativity when the pace feels relentless and never ending?

What does neuroscience say about creativity?


How do I increase creativity?

You don’t have to be an expert to BEGIN to reap the benefits. 

START today with simple, quick, effective tactics.

Want to learn more?

Contact us for more information on how we can leverage advances in neuroscience to understand human behavior, cultivate growth, and get results for you and your organization.


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